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Communications Support for I-HOPE Community Planning Projects

The Brian Lamb School of Communication at Purdue University is charged with supporting community-level communications campaigns that emerge through I-HOPE project work. 

  1. Developing a Process: Communication is a process, so there are many things that go into developing your communications campaign before you hit the send button.
  2. Facilitating the Approach: The team can help you create evidence-based, audience-centered messaging.
  3. Building a Foundation: Sustainability in effective community-level, public health communications is the ultimate goal, so the team will embed tools for you to continue to produce, deliver, and evaluate your messaging.

Communications Campaign Toolbox

  • Develop tailored communication approaches for specific target audiences within your community
    • What do we mean by tailoring messages? We mean making messages relevant to a specific group of people. The messages that work in one county or city don’t always work in others.
    • Help identify unique and proper channels to deliver your messages. Will your audience be best reached by billboards, handouts, social media, etc.?
    • Help to design clear, understandable messages.
  • Develop specific and measurable objectives for your communication efforts
    • What are communication objectives? Communication objectives are things that your communication can have a direct impact on: Specific knowledge, awareness, or attitudes that you hope to modify.
  • Develop ways to evaluate the effectiveness of your messages

Communications Team

Evan Perrault, PhD

Jeanine Parsch, MA

Prudence Mbah, MA

Beth Ann Labadorf, MA

 

 

Bhakti Chavda, MA

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