Communications Support for I-HOPE Community Planning Projects
The Brian Lamb School of Communication at Purdue University is charged with supporting community-level communications campaigns that emerge through I-HOPE project work.
- Developing a Process: Communication is a process, so there are many things that go into developing your communications campaign before you hit the send button.
- Facilitating the Approach: The team can help you create evidence-based, audience-centered messaging.
- Building a Foundation: Sustainability in effective community-level, public health communications is the ultimate goal, so the team will embed tools for you to continue to produce, deliver, and evaluate your messaging.
Communications Campaign Toolbox
- Develop tailored communication approaches for specific target audiences within your community
- What do we mean by tailoring messages? We mean making messages relevant to a specific group of people. The messages that work in one county or city don’t always work in others.
- Help identify unique and proper channels to deliver your messages. Will your audience be best reached by billboards, handouts, social media, etc.?
- Help to design clear, understandable messages.
- Develop specific and measurable objectives for your communication efforts
- What are communication objectives? Communication objectives are things that your communication can have a direct impact on: Specific knowledge, awareness, or attitudes that you hope to modify.
- Develop ways to evaluate the effectiveness of your messages